Oudenaarde, the pearl of the Flemish Ardennes

Oudenaarde, often referred to as "little Bruges", has forged a rich history over the centuries as a centre for the art of tapestry. From the 15th century onwards, the town enjoyed international renown thanks to its exceptional tapestry production. At its peak in the 16th century, Oudenaarde was renowned for its verdures, magnificent tapestries depicting verdant landscapes that adorned the cold walls of Europe's castles. The impressive Gothic town hall, now a UNESCO World Heritage Site, also dates from this period.

Tapestries remained the city's main export until the 18th century, but the textile industry gradually lost its leading role.

Today, Oudenaarde is known for its traditional dark beer, of which Liefmans is one of the most emblematic names. The brewery owes its success in part to Rosa Merckx, Belgium's first woman brewer, who gave her cherry beer an international reputation.

Since 2003, Oudenaarde has been home to the Tour of Flanders Centre, dedicated to Flanders' most famous and eponymous annual race, which attracts riders from all over the world to the Flemish Ardennes.

Oudenaarde's location in the heart of this magnificent region makes it the ideal base from which to explore the area. Whether you're travelling on foot, by bike, by car or by train, the Flemish Ardennes and their rolling countryside are within easy reach.